ACCESS × Skubbs
Platform Proposal — Website, CMS & Multi-Country Partner Management

Right Now, Trust Has Nowhere to Live.

The brief's core objective is a trusted ecosystem of privileges "digital platforms cannot replicate" — but there's no platform for that trust to show up on yet. Members can't browse partners, check offers, or believe the programme is real without somewhere to see it. This proposal is that somewhere: a public site, a lightweight CMS to run it, and country-level admin so local teams can manage their own listings — priced like the simple site it actually is.

3
Core
Phases
3
Offer Categories
Dining · Attractions · Retail
∞
Countries
Self-Managed
~3
Weeks
to Launch
👉 Don't just read it — click through it
Live Demo
📱
Member Website Prototype
Real navigation, search, country pages, offer tabs & save-to-favourites — not screenshots.
Launch prototype →
Live Demo
🛠️
Admin Console Prototype
Switch between HQ and country-level admins, publish offers, approve merchants live.
Launch admin console →
🧭
The ACCESS Vision, As Briefed
Everything below is scoped directly from the ACCESS Digital Marketing Strategy brief and the reference platform (RACE Ventajas)
✓
Reciprocity Model
Mutual exchange of member privileges between club/organisation partners across Asia-Pacific
✓
Core Objective
A trusted ecosystem of international travel & lifestyle privileges digital platforms can't replicate
✓
Strategic Goal
Onboard local merchant partners, build an authentic network reinforcing club membership value
✓
Partner Categories
Dining (exclusive, non-credit-card offers), Attractions, Retail — curated per qualifier criteria
✓
Location-Led Browsing
Home → choose destination/country → explore perks in that location, mirroring the RACE Ventajas reference
✓
One Membership, Global Benefits
Single member identity, benefits redeemable across every participating country
01
The Opportunity
🌏
No Digital Home for the Programme Yet
ACCESS exists as a concept and a marketing strategy — there is no live website or app for members to discover countries, partners or offers today.
Gap
🏳️
Every Country Needs Its Own Hand on the Wheel
Local teams onboard local merchants. Without country-scoped admin access, every partner update becomes a bottleneck through one central team.
Bottleneck
📊
No Way to See What's Working
The marketing strategy targets awareness, sign-ups and redemption growth — none of which can be measured without basic traffic tracking on the site.
None yet
🧩
Partner Vetting Needs Structure, Not Spreadsheets
Select criteria already exist (non-credit-card dining, attraction adherence, airport-relevant retail) — they need a workflow, not a document.
Gap
02
Platform Module Map
🖥️
Public Website
Phase 1
Home — programme intro, global benefits
Location directory by country
Location detail — Dining / Attractions / Retail
🗂️
Partner & Offer CMS
Phase 2
Merchant onboarding & approval workflow
Offer creation, scheduling, expiry
Qualifier checklist per category
🌐
Multi-Country Admin Access
Phase 3
Per-country admin logins
Local teams edit their own listings only
Simple points/offer count tracking per country
📈
Basic Web Analytics
Phase 3
Traffic & page-view tracking (Google Analytics)
Offer click tracking
Shared dashboard, no custom reporting build
👤
Member Login & Personalisation
Optional Add-On
Member accounts & saved offers
Redemption history
Only if/when it's actually needed
03
Build Roadmap
01
Phase 1 — Website
S$7,650 · 9 man-days
The Public ACCESS Website
The site laid out in the brief — home, locations, offer pages — built as a full custom codebase, not WordPress or an off-the-shelf builder.
🏠
Home PageProgramme intro, "One Membership, Global Benefits" positioning
🗺️
Location DirectoryChoose your country/destination, grid of participating markets
🍽️
Location Detail PagesDining / Attractions / Retail tabs per country, offer cards
📱
Responsive BuildMobile-first, matches the brand palette from the brief
🔍
Basic SEOSitemap, meta tags for country/offer pages
🛡️
Custom Build, Security HardenedNo WordPress or off-the-shelf plugins — nothing to inherit their common exploits
→
Unlocks: a live site the marketing campaign can drive traffic to
02
Phase 2 — CMS
S$5,950 · 7 man-days
Edit It Without Calling a Developer
A custom-built admin panel so ACCESS staff can add and edit merchants and offers themselves — authenticated and access-controlled from day one.
🏪
Merchant ListingsAdd/edit partner profiles, category, location, contact details
🏷️
Offer EditorCreate offers with start/end dates, terms, qualifier notes
✅
Publish / Unpublish ToggleSimple draft-to-live switch, no multi-stage approval build
🖼️
Image UploadUpload offer imagery and partner logos
🔑
Secure Admin AuthCustom login & session handling — the foundation Phase 3's country access builds on
→
Unlocks: a self-service catalogue staff can manage day to day
03
Phase 3 — Multi-Country Access & Basic Analytics
S$1,700 · 2 man-days
Each Country Edits Its Own Listings
Builds directly on Phase 2's admin login — a country field and permission check, plus basic traffic tracking wired in. Quick because the hard part (secure auth) is already built.
🔐
Country-Scoped LoginsA Singapore admin can't edit Japan's listings, and vice versa — HQ retains full access by default
📊
Google Analytics SetupTraffic, page views, offer click tracking, no custom dashboard build
→
Unlocks: local teams manage their own market without a bigger central team
04
How It's Structured
System Layers
Public Website
Home
Location Directory
Location Detail
Dining / Attractions / Retail
↓
CMS
Merchant Listings
Offer Editor
Publish Toggle
↓
Multi-Country Access
Country-Scoped Logins
Google Analytics
↓
Optional Add-On
Member Accounts
Saved Offers
05
Investment Summary
Phase
Days
Investment
01
WebsiteStart Here
Public site — home, locations, offer pages
9
S$7,650
02
CMS
Custom-built admin panel for merchants & offers
7
S$5,950
03
Multi-Country Access & Basic Analytics
Country-scoped logins, Google Analytics setup
2
S$1,700
Total — Phases 1–3
18 man-days
S$15,300
Man-day rate: S$850/day. All prices in SGD, exclusive of GST.
🔎 Approve phase by phase, not all at once: each phase is priced and delivered independently. Sign off Phase 1, see the live website, then decide on Phase 2 — no requirement to commit to the full S$15,300 upfront.
Optional Add-On
Not required for launch — only worth doing once member volume justifies it
Member Login & Saved Offers
Member accounts, saved offers, redemption history · 5 man-days
S$4,250
🤝
Bundle with the Digital Marketing proposal — save 10%
Approve this build alongside the companion Digital Marketing proposal (setup + first month) and take 10% off the combined invoice — roughly S$1,900 saved. View the marketing proposal →
06
Scope Clarity
✓ In Scope
Public website — Home, Location Directory, Location Detail pages
Simple CMS for merchants and offers
Country-scoped admin logins
Google Analytics traffic & click tracking
Responsive design across desktop, tablet, mobile
○ Not in This Scope
Native mobile app (web-responsive only in this phase)
Member login & accounts (proposed as optional add-on)
Custom analytics dashboard build (uses Google Analytics)
Payment processing / credit card integrations
Third-party POS or hardware integrations at partner venues
Digital marketing execution — covered in the companion proposal
07
Ongoing Support
Essentials
S$250
per month
Bug fixes & uptime monitoring Monthly security patches Email support, 2 business-day SLA
Growth
Ongoing-commitment rate
S$750
S$650
per month
Everything in Essentials New-country rollout support Minor content/design tweaks, 3 hrs/month Priority support, next-business-day SLA
Scale
Ongoing-commitment rate
S$1,700
S$1,450
per month
Everything in Growth 6 hrs/month development capacity Quarterly traffic & usage review Same-day SLA
All prices in SGD, exclusive of GST. Growth & Scale shown at the ongoing-commitment rate — the discount vs. our standard ad-hoc rate for taking a running retainer instead of one-off requests. Billed monthly, cancel anytime with 30 days' notice.
08
How We Work
🛠️

A simple site, built by a team that doesn't overbuild

Skubbs builds websites and lightweight platforms end to end. ACCESS doesn't need a custom enterprise system to launch — it needs a clean site, an easy way to manage listings, and room to add country-level access as new markets come online. We price it like that.

Offshore dev team, Singapore-managed
Fixed-price per phase, no scope creep
Full custom codebase — not WordPress, no inherited plugin exploits
📦
You see the working site, not a mockupThe prototype and admin console linked above are live demos of the actual approach — click through before you approve anything
🗓️
Weekly progress, no black boxEach phase ships incrementally — you see the site take shape, not a single reveal at the end
🧭
Closest parallel, stated honestlyWe haven't built a reciprocity/points network before — our track record is club & membership platforms (NSRCC, IHP), which is the same underlying discipline: content, access control, and member-facing UX
Why not the alternative?
In-house dev: works if you already have a web team with spare capacity — most club/association ops teams don't.
Generic web agency: can build a site, but multi-country access control and points logic aren't off-the-shelf — expect a slower, more expensive custom quote.
Freelance developer: cheaper per hour, but one person building, testing and maintaining a multi-country system alone is a single point of failure.
Skubbs: fixed price per phase, a live prototype before you commit, and a team that's shipped this exact category of platform before.
09
Questions You're Probably Asking
Who owns the code and content after launch?
AAS does, in full. No licensing back to Skubbs, no vendor lock-in on the codebase.
What if we need to change scope mid-build?
Because phases are approved one at a time, scope changes get folded into the next unstarted phase instead of derailing work already in progress.
Is there support after launch?
Yes — three ongoing tiers (Essentials/Growth/Scale above), month-to-month, cancel anytime with 30 days' notice.
Can we start with just Phase 1?
Yes — Phase 1 ships a complete, live public website on its own. Phases 2–3 are additive, not dependencies.

Ready to Give ACCESS a Home?

Try the live prototype and admin console above, then confirm Phase 1 — we start within 3 business days and the public site is live in roughly 3 weeks.

Phase 1 · Website
Phase 2 · CMS
Phase 3 · Multi-Country
View the companion Digital Marketing proposal →